Lucid Air to Be Fully Revealed on September 9th

by Denis Gurskiy

The Lucid Air has had a lot of hype surrounding it as a very viable competitor for the Tesla Model S. The startup has had a lot of investments thrown its way and is headed by the former VP of Tesla Engineering during the Model S days, so overall a good recipe. We have been waiting patiently for the reveal of the Air to finally happen, and we finally have a date.

We should have already seen the electric car, as it was initially planned to make its debut during the New York International Auto Show in April, but as you know, that was canceled. Presumably not wanting to wait for the next major auto show, but also not wanting to reveal the electric sedan already (despite it being ready for reveal two months ago), Lucid announced that they would be holding an online reveal for the Lucid Air on September 9th.

In addition to seeing the final production interior and exterior of the car, there will also be new details on production specifications, available configurations, and pricing information being shared.

Lucid states that their 1,000+ employees have been returning to work in a phased approach, and not only were there no layoffs, but Lucid was proud to state that they hired over 160 people in the past three months. The company hopes to add 700 more employees by the end of the year.

Of course, they will need all those new employees to man their new factory in Casa Grande, AZ, which they state is the first US-based factory purpose-built for electric vehicle production (Tesla’s and Rivian’s were formally for ICE production). The company states that the factory will reach phase one of its production by the end of the year. What exactly that entails and what their production capacity will be at only phase one is unknown.

What are your guys’ predictions for the reveal? Let us know down in the comments below.

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1 comment

Blake Springpasture Mortimer June 23, 2020 - 9:58 am

I have a 2015 Tesla Model S P90D that is the best car I’ve ever owned. However, despite continuing to advance the state of the art in battery packs and electric drivetrains, Tesla has made no attempt to bring a truly spacious luxury car to the market. When I heard that the man who engineered the Model S, the man who ran production for Audi and Tesla, and the man who designed the Mazda MX5 had come together with the firm that powers Formula E racing to bring a true luxury car to the EV market, I jumped in with an early reservation.

It’s been a long wait, but we’re finally going to see the results of this effort on September 9. I have every confidence that the automotive press will find reason to wax euphoric when they get their hands on this car.


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