Continuing their mission to outdo and advance the automotive world as a whole, Tesla has once again overlapped two industries. With the introduction of the Tesla Model 3 acceleration boost upgrade, we now have DLC for cars. But is the $2,000 Tesla option worth the price?
The Tesla Acceleration Boost upgrade is only available to the Model 3. Specifically the Dual Motor Long Range Model 3. Your car must be on Tesla software update 2019.40.2 or newer in order to have it available as an option. If convinced, you can make the Tesla option purchase from within your Tesla account or Tesla app at a tap of a digital button.
Adding the Acceleration Boost option does just that, it boosts your acceleration (duh). The Model 3 Long Range currently has a 0-60 of 4.4 seconds but with this Tesla option added, a half-second is shaved off. When purchased, your Tesla should instantly receive a new available update. Once the download is complete, your car is noticeably faster. The beauty of over-the-air updates is something all automakers still lack. The idea, in general, is held by many as the future of cars.
Previously all of Tesla’s updates have been free, including others that also increased your cars performance specs. Way back in 2017 we saw an update that took a full second off 0-60 times. More recently, we saw the Performance Model 3 receive a 5% improvement.
Charging for software updates is a new realm for Tesla and some are a bit bothered by it. Free performance upgrades were seen as one of the many Tesla benefits by new owners and now it’s a thing of the past. While understanding, we feel that charging for major performance upgrades is warranted in this case. As the company grows and evolves, having new income sources like this is greatly beneficial to its success.
But is it worth it?
Tesla options are very lackluster. For the most part, you can choose your colors, rim choice, and whether or not you want FSD. Most other automakers notably have a very long list of available purchasable options, performance features included. Charging for a software change that solely improves performance numbers is nothing new in the auto world.
In terms of value, the Tesla Model 3 Acceleration Boost seems to be one of the best. For example, the $4,750 BMW M4 Competition package will subtract a mere 0.1 seconds from your 0-60 time. Albeit that also adds some cosmetic features as well, in terms of actual speed improvement, the Tesla Model 3 has it beat. Anyone who’s dabbled in tuning or upgrading traditional cars will tell you that it would cost much more than $2,000 to shave a half-second from your 0-60 time.
A faster acceleration time is great if you’re drag racing your car, but why else would you want it? Well, it’s fun. It can also be used practically when overtaking cars or safely merging on highways. Is it essential or even necessary? No, probably not. But it’s fun!
Apart from the monetary incentive, there’s a good reason for Tesla to not roll this update out to everyone for free. Surprisingly, there are a few cons that come alongside it.
If driven rough, a faster accelerating Tesla Model 3 means faster tire wear. It would also potentially come with lower efficiency and even possibly higher degradation (only time will tell) which means less range. All of these are additional expenses added on top of the already high $2,000 price tag. Tires aren’t cheap and lower efficiency means a higher electric bill.
The Tesla Model 3 Acceleration Boost is available for new orders as well. But if after reading the price and listing the cons you’re still like Ricky Bobby, one has to ask, why not consider a Performance Model 3? For just $5,000 more you receive an even faster 3.2 second 0-60, a higher 162 mph top speed, performance brakes, lowered suspension, a carbon fiber spoiler, and track mode.