German automobile manufacturer Audi has announced that they will be debuting brand new electric car ads during the upcoming 53rd Super Bowl on February 3rd.
In a recently revealed teaser image that accompanied the announcement (pictured above), Audi showed off the e-tron production vehicle alongside the e-tron GT concept as well as a third mystery vehicle that has yet to be revealed.
Audi has had a longstanding history of debuting narrative ads, as this recent announcement marks their tenth showing during the Super Bowl. San Francisco-based Venables Bell & Partners well be working to create the 2019 spot according to the automaker.
Audi most recently displayed their creativity with their 2017 “Daughters” commercial.
Audi also took to the stage in 2016 with their commercial “The Commander,” which was tastefully accompanied by David Bowie’s hit-song Starman.
The German automaker has not only made attempt to innovate their vehicles for the future, but their commercials as well as seen in their 2013 Super Bowl interactive commercial “Prom,” which allowed online viewers to vote on the commercial’s ending.
Loren Angelo, vice president, Marketing, Audi of America, commented on the recent announcement, stating:
“We’re returning to the biggest advertising stage to let America know that electric has gone Audi. Last fall, Audi introduced its first all-electric production e-tron SUV followed by the e-tron GT concept debut at the LA Auto Show, signaling an aggressive push into electrification. The big game is a perfect platform to continue the momentum.”
In anticipation of nearly 30 percent of their U.S. customers going electric by 2025, Audi plans to introduce three new battery electric vehicles over the next three years. Their e-tron electric SUV is currently available for reservation while the e-tron Sportback is expected to launch in 2020 with the e-tron GT following behind.
Fellow automakers Hyundai, Kia, Mercedes-Benz, and Toyota have also confirmed ads for the upcoming Super Bowl.
Source: Audi Newsroom