When Ford stated their new entry into electric vehicles people grew with skepticism. Could a nearly century old legacy automaker compete with the likes of Tesla? It’s one thing to dominate in ICE and sport car sales but the electric vehicle segment is still a relatively small niche. In order to compete with the best, you must drastically improve range, performance, and technology. The time of compliance cars is over, you can’t sell an electric car unless it’s actually good.
And so, Ford did just that with the introduction of the Mustang Mach-E. Taking guidance from Tesla, the company unveiled an affordable CUV with 300 miles of range, a 0-60 under 4 seconds, an adaptive cruise control system, and a whole new, technologically advanced, interface. Finally, Tesla no longer seemed to be in a market of one. Set to be sold at every traditional Ford dealer available, the Mustang Mach-E will convert thousands of ICE owners towards electrification. It was seen as a win win for everyone.
Except the die-hard Ford fanboys took offence. The Mustang nomenclature didn’t sit well with them. A legacy name designated to the best of the best didn’t belong on a electric mom car, or so they said. The group of haters went as far as to create a peititon asking Ford to change the electric crossovers name.
According to Ford, the Mustang Mach-E isn’t just a Mustang, it’s one of the best. This is their response: it’s fast, it’s fun, it’s freedom, it’s a Mustang.
this American icon has always been based on three simple American characteristics: It’s fast. It’s fun. It’s freedom. Mustang Mach‑E celebrates all that and more. – Ford
It’s Fast
The Mach-E GT will have a 0-60 in the mid 3 seconds range, beating the current stock Mustang GT time, which they’re too embarrassed to state. While the traditional muscle car isn’t built for the track, the Mach-E’s all wheel drive system will make it as versatile as can be. Hit the snow, the drag strip, or the race track in your “mom car”.
Of course, performance is defined by more than power. If it’s going to wear the famous Pony badge, it can’t just look like a Mustang. It has to drive like one, feel like one, have the same soul that you would recognize from the sound alone. The Ford Performance team tested it, prodded it and pushed Mustang Mach‑E to its limits. And delivered the verdict “It’s a Mustang.” Once you test-drive one, you’ll likely agree. – Ford
It’s Fun
Due to its larger size the interior is fit with with more room than a tradition Mustang making long trips a breeze. With three driving modes you can choose an experience that best fits your mood.
Mustang Mach‑E redefines what makes driving fun. The electric powertrain liberated the designers, freeing up extra interior space that they filled with Mustang cues, including the classic double-brow dashboard. The exterior muscles and sloping fastback let everyone know it’s a Mustang. There’s space for friends, kids, cargo — basically everything you need to enjoy the Mustang driving experience on both long and short trips. – Ford
It’s Freedom
With 300 miles of range, the California Rt. 1 edition is ready to take on those long highway rides. No more gas station fill ups, just use Ford’s charging network, it’s actually the largest in the U.S. At a 150 kW charge rate you can fill up 80% at a quick rest stop. Or just charge from home and you’ll never again have to go out of your way to fill up.
Freedom from the pump. Freedom from oil changes. Freedom from tailpipe emissions. The freedom of an online reservation experience. And, as always, the freedom to own the road. – Ford
You can argue all you want, Ford themselves has made it abundantly clear. Yes, it is most definitely a Mustang.
