With the Porsche Taycan recently being announced, Porsche has not wasted any time on trying to advertise their new electric car to the market. The new advertisement is entitled “Different fuel. Same soul” and wants to drive home that the Taycan is still a Porsche at heart.
For a decent amount of people, especially those who choose to buy performance-oriented cars like Porsches, a car is more than simply something they use to get from point A to point B. As such, this demographic is concerned that their future cars will lose their analog “soul” compared to the “soulless” and borderline sterile feeling of an electric engine. This concern is not a new thing, other industries face this “soul vs. soulless” battle (think record players vs. MP3s or film cameras vs digital cameras).
However Porsche is in tune with their demographic and has released an advertisement that wants to reassure people that even though the car is not electric, it will still be a Porsche.
The description for the video reads:
We may have changed fuel, but at heart lies the same soul that makes the all-electric Taycan a true Porsche.
The advertisement continues to be one of the few ads about electric cars. The Volkswagen Group, which Porsche is part of, has really been spearheading the effort into getting electric cars into the public consciousness. Earlier this year, Audi ran an ad during the Superbowl and recently the Volkswagen-led Electrify America started an ad campaign to try and normalize electric car ownership.
As we tend to harp on a lot in our articles, even if the technologies in electric cars become superb, if the public doesn’t know enough, or is distrusting of them due to information, adoption will not happen. We hope that other automakers can join in with the effort that Porsche, Audi, and VW are putting in to advertise their upcoming electric cars.
How do you guys feel about the new ad? Let us know down in the comments below.